Clarity

While clarity is graded the same in natural color diamonds as it is in colorless diamonds, it can be a more difficult process. This is because the color in a natural color diamond can hide inclusions, making them more difficult to spot.

Clarity is determined by the amount, size, location, and nature of inclusions (internal imperfections) and blemishes (external imperfections) in a diamond. In colorless diamonds, clarity is one of the most important factors for determining the stone’s value. In natural color diamonds, however, the rarity of the color is judged to be more important than the clarity when determining value. Even with a lower clarity score, a rare color diamond may still be highly desirable.

The diamond grading clarity scale is as follows:

F – Flawless; free from all inclusions and blemishes

IF – Internally Flawless; no inclusions visible at 10x magnification

VVS1 – Very, Very Slightly Included – inclusions are extremely difficult to see at 10x magnification

VVS2 – Very, Very Slightly Included – inclusions that are very difficult to see at 10x magnification

VS1 – Very Slightly Included – minor inclusions that are hard to spot at 10x magnification

VS2 – Very Slightly Included – minor inclusions that are somewhat difficult to locate at 10x magnification

SI1 – Slightly Included – Noticeable inclusions that are easy to locate at 10x magnification

SI2 – Slightly Included – Noticeable inclusions that are very easy to see at 10x magnification

I1 – Included – obvious inclusions that are somewhat easy to see with the naked eye

I2 – Included – obvious inclusions that are easy to locate with the naked eye

I3 – Included – obvious inclusions that are very easy to see with the naked eye

 

At Guildhall Diamonds, we are very proud to offer only the highest clarity natural fancy color diamonds to our customers. Whether you’re choosing from our collection of loose stones or purchasing one of our fabulous Wealth to Wear pieces, our hand chosen investment quality diamonds are always of the highest quality. You can feel secure when making an investment purchase with us, as we provide you with a copy of the Gemology Institute of America grading report for each piece.

Sterling Silver Diamond Jewelry – Precious To Women

Lastly, such type of jewelry can make a very good gift for someone special. It looks very rich and after it is the thought that counts not the price tag when it comes to gifts. So, if you are looking to gift something beautiful to your loved ones then look no further. Pamper your loved ones with such precious gift.

Certified Diamond Jewelry by DazzlingRock

Jewelry has been associated with women like a thread woven in the cloth and it is there since many years and it is in the current market and will be there forever. Since we have started keeping three track of time jewelry has been there to make wipe look beautiful. The gold and silver types have been around since many years nod they are also very high end products. Such items have become like a dream to buy for common people. And thus the jewelry induct has to come up with other alternatives to make the buyers interested.

Now was the jeers has to find some or the there way to keep the customers interested, they stared to combine the precious metal with less expense metal to reduce the cost of the prints and give them desired product. Jewelry metals like tungsten carbide, titanium and stunning sterling silver diamond jewelry…

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Botswana to become a new home for diamond trading

Known as ‘sights,’ these sales are held 10 times a year in which each sale brings more than 80 sight holders (authorized buyers) to Botswana to sift through gems in the offices of the Diamond Trading Company of Botswana (DTCB), which underwent a $120 million renovation and expansion.

Anglo American owns 85 percent of the De Beers Group, while the government of Botswana owns the remaining 15 percent. While Anglo American is in the midst of a round of cutting cost, the outgoing executive vice-president for global sightholder sales at De Beers, Varda Shine, indicated that the cost factor was never the real issue for the move.

Shine explained that the fundamental goal was securing supplies. As part of the deal to bring its sales to Gaborone, De Beers signed a 10-year sales contract with the government in September 2011. Currently, De Beers sells an average of $500-$600 million worth of diamonds per sight. From next year, the DTCB will also incorporate sales from the local cutting and polishing industry – worth a few hundred million dollars per year – into its sights, which Shine says should push annual sales to close to $6 billion.

Once open, the Botswana operation will employ 170 people in which 60 of them local. However, there have been rumblings of discontent among sight holders at the distance they will have to travel. As there are few direct flights to Gaborone, most will have to travel via Johannesburg.

“The sort of infrastructure needed to fully capitalize on the sort of high-income diamantaires who will be coming for sights does not yet exist in Botswana,” says Roman Grynberg, a research fellow at the Botswana Institute for Development Policy Analysis.

He also indicated, “We probably have at least two decades of supply where Botswana will be one of the world’s biggest suppliers of diamonds.” He also concluded by saying, “Diamond benefaction has been an important policy objective of the government for at least a decade. It is not a stop gap.”

1/3ct Big Looking Princess Shaped Center Diamond Engagement Ring Bridal Set in Sterling Silver

Diamond color is I/J and diamond clarity is I2/I3. Two star diamonds.

Size Matters in Society

While in microeconomics class, my teacher mentioned that engagement rings are a necessity, but I felt that it was more of a luxury item. Luxury items are often characterized as a normal good by businesses to increase their revenue and make it seem like a necessity to all. From the commercial I heard, I found that they tried to do this by using people who aren’t extremely rich or a celebrity, but closer to middle class based on their voices.

The commercial, as well as many other commercials, targeted both men and women in their 20′s to 30′s because they chose two women who were gossiping about how a “little birdie” told her that her significant other went to a certain jewelry store and it was BIG. The other woman then said “oh” in a belittled tone because she felt that she also deserved a BIG diamond as well.

After hearing this commercial, I thought if I heard a rumor my boyfriend bought a diamond and all I had to talk about was the size of the diamond then I did not truly love that person. Possibly I am unable to see the true value of an expensive or big diamond due to my age, but as of now I wouldn’t mind getting a cheap and small diamond that looks just as beautiful. Although I don’t agree with some of the value put on the size of a diamond, I understand that I need to be able to analyze the demographic’s beliefs in order to be a successful marketer.

Artful marketing

If anyone has watched tv or listened to the radio in the United States, I know that they have heard at least one diamond commercial. Yesterday I listened closely to one of those commercials in my car and found them emphasizing the word BIG. Businesses have mastered the art of advertising and marketing for engagement rings.

Photo from topstylediamonds.com

While in microeconomics class, my teacher mentioned that engagement rings are a necessity, but I felt that it was more of a luxury item. Luxury items are often characterized as a normal good by businesses to increase their revenue and make it seem like a necessity to all. From the commercial I heard, I found that they tried to do this by using people who aren’t extremely rich or a celebrity, but closer to middle class based on their voices.

The commercial, as well as many other commercials, targeted both…

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